Media Strategy, Planning & Buying
DMG manages more financial-focused media than any other firm in the world. So, it should come as no surprise that we’re experts at identifying and targeting any market segment in the financial category. Because we have long-standing relationships with publishers in every category, DMG receives access to inventory and opportunities not available to other companies.
Campaign Optimization & Reporting
We constantly test and optimize campaigns to ensure they are running at peak performance. Based on detailed reporting models we demonstrate how these optimizations impacted key success metrics. We then learn from those optimizations and apply them to future integrated financial media campaigns.
Search Engine Marketing
DMG is skilled in both paid and organic search campaigns, working to ensure the visibility of clients in desired search engine results. DMG is a Google AdWords Certified Partner and prides itself on being at the forefront of search marketing strategies within the financial services industry.
Tier 1 Ad Technology
DMG utilizes DoubleClick ad serving solutions and has its finger on the pulse of developing and emerging ad technology. We are constantly utilizing and testing new tools when optimizing financial ad campaigns, expanding what works and killing what doesn’t.