Dean Media Group has the scope and reach of the largest full service marketing companies, paired with the laser-sharp focus of working exclusively in the financial industry. From media planning and strategy to ad serving and trafficking to leveraging the latest in retargeting technology, DMG has the expertise to make it happen.
DMG offers top-to-bottom financial media services:
- Media Strategy, Media Planning & Media Buying
- Behavioral & Contextual Targeting
- Retargeting/Remarketing
- Ad Serving, Ad Trafficking
& Ad Operations - Campaign Optimization
- Marketing Program Reporting
- Cookie List Segmentation
- Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
- Web Analytics
- Email Marketing
- Email Remarketing
So, what’s our process for developing targeted financial media campaigns?
- Client Goals
- Target Audience
- Budget Parameters
- Success Metrics
- Publisher Candidates
- Audience Profile
- Competitive Landscape
- Historical Campaigns
- Media Allocation
- Targeting Paths
- Technology and Tracking Requirements
- Negotiation
- Buying
- Building Campaigns
- Trafficking
- Quality Assurance
- Weekly Analysis of Success Metrics
- Bi-weekly Creative Analysis
- Landing Experience Analysis
- Testing Analysis
- Establish Frequency
- Highlight Success Metrics
- Provide Actionable Next Steps